SEO Audit Checklist
Check off what your website already has. Your score and top priorities update live as you go.
Your SEO Score
Needs real attention
0 of 47 checks passed
Top priorities to fix next
• XML sitemap exists and is submitted to Google Search Console
• robots.txt is present and not blocking important pages
• Site uses HTTPS with no mixed content warnings
• Canonical tags are set correctly on every page
• No duplicate content across multiple URLs
Technical SEO
0/8On-Page SEO
0/8Content Quality
0/6Local SEO
0/6Site Speed and Mobile
0/6Authority and Links
0/6Analytics and Monitoring
0/7Fixing all of this yourself takes weeks
We build SEO fundamentals into every site from day one, no separate audit needed later.
Get StartedHow to use this free SEO audit checklist
This checklist covers the same seven areas a professional SEO audit checks before a site launch or a ranking review: technical SEO, on-page optimization, content quality, local SEO, site speed, backlink authority, and analytics setup. Go through each item and check off what your website already does correctly. Your score updates live, and the tool automatically surfaces your top five priorities so you know exactly what to fix first instead of guessing.
A score above 80 means your site has a strong technical foundation. A score under 50 usually means there are quick, high-impact fixes available, most small business websites start well below that mark simply because nobody has ever checked.
Frequently asked questions
What is an SEO audit and why does my website need one?
An SEO audit is a full review of your website to find what's stopping it from ranking higher on Google, missing metadata, slow load times, broken links, weak content, or technical errors. Most websites lose ranking potential to small, fixable issues that are invisible unless you specifically check for them.
Can I do an SEO audit myself for free?
Yes. This checklist covers the same core categories a paid audit would check. Combine it with free tools like Google Search Console and PageSpeed Insights and you can catch the majority of common issues without hiring anyone.
How often should I audit my website's SEO?
A full audit every three to six months is enough for most small business websites, plus a quick monthly check of Search Console for new crawl errors or ranking drops. Sites that publish content frequently or make regular design changes benefit from checking more often.
What's the single biggest SEO mistake small business websites make?
Never submitting a sitemap to Google Search Console, and having no Google Business Profile at all. Both take under fifteen minutes to fix and often produce the fastest visible improvement of anything on this checklist.