Conversion Rate Calculator
See exactly how much revenue is sitting on the table between your current conversion rate and a slightly better one.
Fill in all three fields above to see your numbers.
How to calculate your website's conversion rate
Conversion rate is the percentage of website visitors who complete a goal, filling out a form, calling, or making a purchase, out of total visitors in a given period. This calculator takes your monthly visitors, monthly conversions, and average value per conversion, then shows what even a one, two, or three percentage point improvement would be worth in additional monthly revenue.
Most businesses focus entirely on driving more traffic and overlook conversion rate, even though a small improvement to an existing traffic stream is usually far cheaper than acquiring new visitors through ads or content.
Frequently asked questions
What is a good conversion rate for a website?
Average conversion rates vary widely by industry, but most business websites fall between 2 and 5 percent. E-commerce sites often average around 2 to 3 percent, while lead-generation sites like clinics, law firms, or agencies can see 5 percent or higher with a well-optimized page. Anything meaningfully above your industry average is considered strong.
How do I calculate conversion rate manually?
Divide the number of conversions by the total number of visitors, then multiply by 100. For example, 100 conversions out of 5,000 visitors is a 2 percent conversion rate. This calculator does that automatically and also projects the revenue impact of improving it.
What's the fastest way to improve conversion rate?
Shortening forms, adding clear trust signals like reviews or credentials above the fold, and making the call-to-action impossible to miss are usually the fastest wins. Page speed and mobile usability also have an outsized impact, since most traffic today is on mobile and slow pages lose visitors before they ever see the offer.
Does more traffic matter more than a better conversion rate?
Not necessarily. Doubling your conversion rate has the exact same revenue impact as doubling your traffic, but it's usually far cheaper to achieve through design and copy improvements than through additional ad spend or content production.