Website Brief Generator
Answer 12 short questions and get a clean, client-ready brief you can copy and share with any web studio or developer.
Why a website brief matters before you start building
Most website projects start with a messy back-and-forth of emails trying to figure out what the client actually wants. A clear brief fixes that before the first conversation even happens. Answer twelve short questions covering your business, goals, audience, budget, and timeline, and get a clean, structured document you can copy and send straight to any web studio, freelancer, or developer.
A good brief means fewer surprises mid-project, a more accurate quote from the first conversation, and a much faster start once work actually begins.
Frequently asked questions
What should be included in a website project brief?
A solid brief covers what your business does, the website's primary goal, your target audience, existing branding, roughly how many pages you need, must-have features, budget range, and timeline. This tool generates exactly that in a clean, shareable format.
Do I need a brief if I'm hiring a freelancer instead of an agency?
Yes, arguably even more so. A written brief means you don't have to explain your project from scratch on every call, and it gives the freelancer something concrete to quote against instead of a vague back-and-forth over chat.
How detailed should my budget range be in a brief?
A rough range is enough, you don't need an exact number. Being upfront about budget, even approximately, saves time on both sides and helps whoever you're briefing suggest the right scope instead of pitching something wildly over or under what you can spend.
Can I edit the brief after generating it?
Yes. Click "Edit Answers" to go back and change anything, then regenerate. The brief is also plain text once copied, so you can freely edit it further in an email, doc, or chat before sending it.