Trial signups up 280% — in a single 6-day sprint.

How a conversion-obsessed hero redesign, a rebuilt social proof strip, and a rethought pricing page turned LaunchPad's landing page into its single best-performing acquisition channel.

A working product, a landing page that wasn't working

LaunchPad had built a genuinely solid product — a project management tool aimed at small agile teams — and had real, paying early adopters who loved it. The problem wasn't the product. It was everyone who never got far enough to try it.

Their existing landing page was a fairly standard SaaS template: a hero with a stock illustration, a generic "Powerful. Simple. Fast." headline, and a feature grid that read like a spec sheet rather than a reason to sign up. Traffic from their content marketing and early PR push was healthy — a few thousand visitors a month — but the page was converting at just under 2.2%.

The founders had a hunch the page itself was the leak, not the traffic quality. They came to Webnex with a tight timeline: a major product launch newsletter was going out in a week, and they wanted a landing page ready to actually capture the spike in interest it would bring.

Three changes, each targeting a different point of friction

1. A hero built around the outcome, not the feature list

We rewrote the hero headline to lead with the specific outcome LaunchPad's best customers actually cared about — shipping on time without the usual chaos of scattered tools — instead of describing what the software technically did. The stock illustration was replaced with an actual product screenshot, annotated to draw the eye to the exact feature that mattered most in that first five seconds.

2. A social proof strip that did more than say "trusted by"

The original page had a row of small, low-contrast client logos that most visitors scrolled straight past. We replaced it with a compact strip combining logos with one specific, quantified line of proof directly beneath — a real early customer's actual before-and-after metric, not a vague quote. Specificity did the trust-building the generic logo wall never managed to.

3. A pricing section that removed the "book a demo" wall

LaunchPad's original page hid pricing entirely behind a "Book a Demo" button — a huge point of friction for a product built for fast-moving small teams who wanted to try it themselves, not sit through a sales call. We surfaced transparent, simple pricing directly on the landing page, with a free trial as the primary call-to-action and the demo option kept available but secondary.

Six days, start to launch

The new page launched the same day as the newsletter — and held up

The redesigned page went live hours before LaunchPad's newsletter sent, catching the full spike in interest with a page actually built to convert it. But the real signal was what happened after the initial spike faded — the lift held steady on ongoing organic and content traffic too, not just the launch-day surge.

Just as importantly, the quality of signups improved alongside the quantity. Because the new page set clearer expectations up front — who the product was for, and what it actually did — the trial-to-paid conversion rate in the following two months also ticked upward, suggesting the page was attracting a better-fit audience, not just a larger one.

"We'd been staring at our own landing page for so long we couldn't see what was wrong with it. Webnex rebuilt it in six days and our signups nearly quadrupled. It paid for itself in the first week."

What this case actually proves

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